Page 20 - BWM Dec 2012

20 | Business World Magazine | December 2012
– particularly first-to-market products. Be-
cause GNC understands the health and well-
ness industry and the consumer trends that
drive it better than any other company in
the segment, and because GNC has its own
product development and manufacturing
capabilities, it is always ahead of the prod-
uct development curve. This is certainly true
with GNC Brands like Pro Performance®,
the largest sports nutrition brand in the U.S.
but it’s equally true with major third party
product launches as well because of GNC’s
strong vendor relationships and ability to le-
verage its national footprint.
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