Page 35 - BWM Dec 2012

December 2012 | Business World Magazine | 35
During a discourse pertaining to man’s persistent attempt to perfect his state of being, the
great Roman statesman Cicero devised the term “Cultura Animi” - an expression that trans-
lates to cultivation of the soul. Over time, this original term would be adapted by other great
thinkers who transformed its meaning to relate more to aspects of refinement or the attaining
of higher learning and wisdom. But no matter how you slice it, when it comes to the leading
Canadian pizza franchise, the critical component for attaining and cultivating success still
comes down to that same concept, recognized today quite simply as “culture.”