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and Suzuki. Michael describes the company's
relationship with these two partners as being
"fantastic, absolutely incredible."
"When I call Toyota to p lace a n order, i t's
quick and easy. When t he c ars arrive, they
send me an invoice, I pay them, and they de-
liver them to me without any hassle," he says.
dealer here in Jamaica presented us with an
award of appreciation for supporting Suzuki
for over 20 years. It has actually b een even
longer than that, but we'll accept the 20!"
Having strong relationships with suppliers is
a common trend throughout the company's
entire s upply chain. According t o Michael,
Island C ar R entals f orgoes w ritten a gree-
ments with their suppliers, g iving them the
freedom to walk away at any point.
"We say to t hem plain and simple, 'If you
-
ter than us, you're free to go,'" he s ays. "We
now have a reputation in the market where
mouth in the industry is huge because a lot
of c ompanies i n Jamaica don't understand
service, and we do. Service must not equal a
client's expectations, it must exceed it."