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Island Car Rental
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Jamaica. In line with Michael's mantra, how-
ever, he refused to succumb to the seemingly
dire circumstances.
"I saw an ad in the paper the following morn-
and that's how we started out, just to pay the
mortgage,"he explains. "Eventually, because
real estate in Jamaica was dying at the time,
my p artner a nd I s aw f urther o pportunity
with the car rental business."
-
ly i nto the business, and were s uccessful in
capitalizing on the failings of the big-name
international car rental companies.
"We would get clients coming over here from
Avis a nd Hertz w ith smoke coming o ut o f
their ears because they couldn't get a vehicle,"
says Michael. "Out of that, we developed our
-
sion of Island Car Rental is to achieve con-
sistent, s uperior levels o f customer s atisfac-
while contributing to the growth of the tour-
ism industry in Jamaica, and remaining the
leader in the Caribbean car rental industry.'"