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NOVEMBER - DECEMBER 2019
When Falon started her own
event production business, her
goal was to provide a differ-
ent kind of service than other
companies in the space. She
had both witnessed and expe-
rienced firsthand how those
other businesses operated, and
she had a different idea.
“I don’t know another event
company that operates the way
we do,” she says. “What makes
us stand out is that we treat ev-
ery event, meeting, conference,
tradeshow, horse race, or festi-
val – whatever we do – as a busi-
ness. That sounds like common
sense but it’s really not.”
Other companies, Falon ex-
plains, tend to adopt a laser fo-
cus on the one event they are
responsible for, and they don’t
think about how it impacts the
rest of the client’s business.
EES, on the other hand, starts by
listening to the client – “another
thing that sounds like common
sense, that you would think oth-
er people do, but they don’t,”
Falon says.
“We have very in-depth meet-
ings with our clients. We talk
about their goals and objectives
for not only what they’re about
to put on, but what they’re
doing with the company as a
whole. We embed ourselves as
fully as we can in order to learn
and glean all that information.
We want to make sure we align
all the decisions we make with
their overall company mission,
Partnering
with clients
“The EES team is dedi-
cated to creating unique
event experiences
through collaboration
and the development of
a business strategy that
meets our clients’ objec-
tives,”