Business World |
March 2015
206
struggles and challenges, but by harnessing
the notoriety, reputation and accolades al-
ready received, Quinones and the Capella
Ixtapa hope to shift global perceptions and
increase their growth.
“On the outside, it’s even more important,”
he said. “Ixtapa is a very peaceful, beauti-
ful location. Once you get here you realize
that you’re in heaven. But we still have to
overcome the fact that there are people who
have never been to Mexico and sometimes
they get a little concerned and they hesitate
to make a decision to come down based on
what they hear in the news.”
“This recognition is huge,” he continued.
“We have an opportunity to expose the rec-
ognition for our peer-marketing and e- mar-
keting campaigns to reach out to the direct
consumer, increase and continually reinforce
our already loyal customer base that has al-
ready stayed here with us. We request and
endorse their support because there is noth-
ing more powerful than the word of mouth.”
EMOTIONAL CONNECTION
A boutique resort, the Capella Ixtapa takes
