June 2015
| Business World
129
“Those shows are things that we do on an
on-going basis to build our relationships
with engineers, facility managers, property
managers, building owners and potential
licensees,” he explained. “To both resource
and network, we help them identify with a
company who can all-inclusively help them
with their day-to-day problems in infrastruc-
ture.”
“We have a diverse array of marketing strate-
gies,” Bowman added. “The product has been
out for 30 years, but it’s relatively new to the
public. Engineers and architects are learning
about us through referrals more than any-
thing else, but we do trade shows and lunch-
and-learn activities for those groups which
keeps the education of the professional en-
vironment up-to-speed in terms of our tech-
nologies.”
Beyond educating their industry peers, Mar-
keting and Public Relations Manager Alyscia
Sutch adds that Nu Flow is still committed
to showcasing the benefits of their process to
the general public, saving the environment,
and the clients’ chequebook.
“It’s really about educating the public about
the importance of inspecting their pipe sys-
