January 2015
| Business World
119
Moving forward, P-A-T-T-E-R-N-Saims to
keep working on award-worthy and inno-
vative projects like that one. They want to
design buildings that will have a “lasting im-
pact on cities and urban settings.” Currently,
for example, the firm is working on a massive
project called SoLA Village, a $1 billion de-
velopment planned for South-Central Los
Angeles. Overall, that project is designed to
include: a 19-storey tall, 208-room hotel;
nearly 1,500 residential units in two towers
and low rise blocks; an art gallery, retail, six
restaurants and cafes anda grocery store.
According to Marcelo, doing projects like
those the right way means P-A-T-T-E-R-N-
S staying at their current size, and maintain-
ing their small, youthful, and energetic team.
The company’s office in Los Angeles employs
anywhere from 6 to 10 people, and Marcelo
says he wants to retain those numbers for
now, and thus retain their culture of inde-
pendence, innovation and design excellence.
