January 2015
| Business World
117
bedrooms and two bathrooms. The ground
level provides parking for 10 vehicles.
JujuyRedux occupies a corner lot, and was
developed with the aim of revitalizing the
city of Rosario’s traditional neighbourhood
of “Pichincha.” The building is adjacent to
the area’s historic downtown as well as the Pa-
rana Riverfront, and enjoys “generous street
sizes, large amounts of vegetation, and a low
urban density” – making it the “the ideal en-
vironment” for young families and students.
According to Marcelo, Jujuy Redux “propos-
es a subtle delineated mass, operating both at
the scale of the entire volume and the scale of
each apartment.”
“This flexible duality overcomes issues that
exist with many mid-rise housing typologies,
such as the occurrence of fixed, scalar trans-
formations that play either with the envelope
as detached from the units, or with the units
alone,” he says.
“A transition frommass to volume, from vol-
ume to surface, induces a visual and physical
distortion at the pedestrian level. More im-
portantly, it enables the weighty appearance
of the building to sinuously dematerialize
towards the corner, allowing the social space
par excellence of each apartment to visually
connect with the pedestrian activity in the
street below.”
