January 2015
| Business World
107
tourism entities in Jamaica.
"We won both the Kingston Resort Area
Champion award and the overall Nation-
al Tourism Service Excellence Champion
award," says Michael. "These awards took
into consideration all of the hotels, attrac-
tion operators, ground tour operators, and
everyone else in the tourism industry, and we
came out on top."
Despite their overwhelming success, how-
ever, Island Car Rentals has no interest in
taking away business from other companies.
Instead, they would prefer to "grow the mar-
ket" and see the entire industry thrive.
"The new highway constructions in Jamaica
will cut the travel times tremendously, so it's
going tomake it easier to get around Jamaica.
With that, we see the significant growth of
the car rental industry," he concludes. "As per
our mission statement, we offer a deliberate
policy of growing the tourism industry, not
just our share of the car rental industry. We
want to grow the pie, not take other people's
share."
