Business World |
January 2015
106
quality service. Michael explains that the ac-
colades are tremendous because they give the
company a sense of "legitimacy, professional-
ism and scope."
"When somebody searching for car rental in
Jamaica sees Island Car Rentals, they don't
know who we are, so they might think we're
a fly-by-night car rental company. When
they see the awards there, and that this is our
fourth consecutive year for winning the Ja-
maica's Leading Car Rental Company award,
it makes a heck of a difference," he says. "My
employees have taken an oath to win the Ja-
maica's Leading Car Rental Company award
ad infinitum –They are motivated to win ev-
ery year."
Island Car Rentals has been winning local
awards for several years now. In 2006, they
were given a citation from Jamaica's Tourism
Product Development Company for consis-
tently providing the best quality service over
a 5-year span, which "wasn't even contested."
They also won two awards from the Minis-
try of Tourism in 2008 at the Tourism Ser-
vice Excellence Awards − an event created
to stimulate high quality service among all
