January 2015
| Business World
105
"The bottom line is, our technology is cut-
ting edge. We're constantly investing in our
software, and as a result, we're moving onto
our 5th operating system now," he proclaims.
"I believe that if you're doing something to-
day the same way you were doing it 10 years
ago, then you're doing something wrong.
You need to evolve."
The company is equally proactive in regards
to sustainability. They observe numerous
green initiatives, and are "constantly explor-
ing new possibilities" in order to do their
part in helping the environment.
"We store all of our used oil for recycling,
we're very strict with electricity usage, we
reuse and recycle paper. We also recycle our
greywater, and we store thousands of gallons
of water that we take off our roofs," says Mi-
chael. "We have an agreement with a garbage
disposal company that does recycling com-
pactions, which costs a fortune, but we pay
them to do it. We're also in the process of do-
ing surveys to go completely solar for all our
energy needs. Those are just a few things that
come to mind."
GROWING THE TOURISM
INDUSTRY
Last year, Island Car Rentals won both the
2014 Jamaica's Leading Car Rental Compa-
ny award and the 2014 Caribbean's Leading
Independent Car Rental Company award.
They also won Jamaica's Best Transportation
Company at theHospitality Jamaica Awards,
and earned a citation from the Jamaica Cus-
tomer Service Association for providing top
