Business World |
February 2015
66
Leaders in energy-efficiency, Ichijo USA’s
commitment to testing and improving its in-
novative processes and products has carried
over to the US-based market, who continue
to carry on the company’s philosophy of ‘one
at a time.’ But like any other innovative com-
pany looking to disrupt and enter a saturated
industry, Ichijo USA has taken an alternative
route of action.
“We do build custom homes here, but be-
cause we’re not as well known, we are build-
ing developments,” Tovel said. “We’re cur-
rently in the Pacific Northwest; Seattle area
where we have a number of developments
as well as individual homes we are building
with some custom home buyers. It’s not ex-
clusively building custom homes here as it is
in Japan. We have the advantage where we
