February 2015
| Business World
69
“The people in Japan are paying three to four
times more for electricity when compared to
the United States,” Ohno added. “That’s why
the people in Japan are very conscious about
their monthly heating and cooling bills.”
To combat both the concerns and the con-
sciousness of its customers, Ichijo USA’s
rigorous research and development has led
them to continually push the boundaries of
their technology as a means towards foster-
ing peace of mind.
“One of the next things we have to do is im-
prove the building envelope so the houses
and the panel systems that we make in the
Philippines become 50 to 60% thicker,”
Ohno said. “We focus on generating energy
