June-July 2014
| BusinessWorld | 13
EXECUTIVE
SUMMARY
7-Eleven Inc. Boosts Franchise
Discount for Veterans
7-Eleven Inc., the world's largest convenience
retailer, has increased its franchising-fee
discount to 20 percent as an added incentive
for qualified veterans who have left the
service in the last five years.
7-Eleven will continue to offer a 10 percent
franchise fee discount to all other military
veterans who meet the company's franchisee
qualifications. The company first instituted
the incentive for retired and separated
veterans of theU.S. ArmedForces in2009.
"More than 100,000 veterans are expected to
retire this year," said Greg Franks, 7-Eleven
vice president of franchise systems. "And we
bel ieve 7-Eleven offers an excel lent
opportunity for those who dream of owning
their own business. Experience has shown us
that veterans have the leadership traits, work
ethic and organization skills to succeed in our
business."
2014 marks 7-Eleven's 50th year of
franchising. Its first franchises were part of a
1964 acquisition of 126 Speedee Mart stores
when 7-Eleven entered the California
market. Before then, all of its stores were
company-operated. By 1969, more than one-
third of the 3,500-plus 7-Eleven stores were
franchised. Today, 80 percent of 7-Eleven
Inc.'sU.S. stores are franchised.
