BWM-JULY/AUGUST, 2014 - page 8

8 | BusinessWorld |
June-July 2014
EXECUTIVE
SUMMARY
Prolonged Growth Expected in
Global Bottled Water Market
The global bottled water market will grow at
a compound annual growth rate of 6.02
percent in revenue and 6.36 percent in
volume through 2018, according to analysis
compiled in a report by Research and
Markets
), an
Ireland-based global market research
provider.
The global bottled water market can be
segmented into four divisions : sti l l
unflavored, sparkling unflavored, still
flavored and sparkling flavored. To calculate
market s ize , Research and Markets
considered revenue generated through the
retail sales of the bottled water in the
Americas, Europe/Middle East/Africa and
Asia-Pacific.
"Many regulations are being implemented by
d i f f e r ent c ount r i e s r e g a rd i ng the
manufacture of bottled water. Because the
popularity of bottled water is increasing
worldwide, it is imperative for governments
to impose such regulations because safe water
is a critical public health issue," the report
said. "For instance, in the U.S. the FDA
regulates bottled water through its Federal
Food, Drug, and Cosmetic Act. Under the
act, manufacturers are responsible for
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