EXECUTIVE
SUMMARY
Soon-to-Be Launched Female,
Male TV Networks Add Cities
June-July 2014
| BusinessWorld | 11
The first female-centric and male-centric
over-the-air broadcast television networks in
the United States – Escape (for women) and
Grit (for men) – have addedmore markets in
preparation for a launch later this summer.
Univision Television Group, which owns
stations in major U.S. markets, will launch
both networks as a multicast channel in
Washington, D.C., San Francisco and
Phoenix. CoxMediaGroupwill carryGrit in
Orlando, Escape in Charlotte and both
networks in Tulsa. Independent station
KJWP-TV will carry Escape and Grit in
Philadelphia. Citadel Communications will
launch both networks on its stations in
Providence andLincoln,NE.
The newly-announced distribution drives
both Escape and Grit past 50 percent of the
country.
Univision previously announced carriage of
the networks on stations in New York, Los
Angeles, Chicago, Dallas, Houston and
Miami. RaycomMedia will carry one or both
of the networks on its stations in markets
inc lud ing Cl e ve l and/Akron , Oh i o ,
Charlotte, N.C., Cincinnati, Ohio, West
Palm Beach, Fla., Birmingham, Ala.,
Memphis, Tenn., Louisville, Ky., Knoxville,
