BWM April 2014 - page 113

April 2014
| Business World Magazine | 113
edith said, handle their own design and
brand-positioning functions, but look to
May Group for engineering, production and
bulk distribution. A market services compa-
ny, on the other hand, is more logistics-ori-
ented by definition, but would need counsel
on the design side.
“We’re different for different companies,”
he said. “We enter the value continuum at
different points depending on who the cli-
ent is.
A full-time staff of 100 is housed at the
company’s Fort Worth headquarters –
which have expanded to a 140,000-square-
foot footprint – and a temporary workforce
of between 150 and 160 is brought in for
assembly, finishing and packing based on
workload. The five-year plan will include the
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