BWM April 2014 - page 110

110 | Business World Magazine |
April 2014
customers.” Meredith oversees an entity
that’s grown from humble beginnings as a
sign company catering to local firms in and
around Fort Worth. An important mile-
stone was reached when an area oil company
came to MGI with a need for a changeable
pricing system for gasoline advertising. The
company developed and produced it, which
led to the firm’s first nationwide family of
products.
Ultimately MGI became the world’s larg-
est manufacturer of aluminum gas price signs
– a position it continues to maintain.
Today, MGI operates two business units.
One is a catalog division, which also contin-
ues to be home for gas stations, convenience
stores and fence and security companies, and
comprises about 24 percent of the overall
workload while producing an array of prod-
ucts for 8,000 to 10,000 customers. Many of
these customers are either small mom-and-
pop businesses or medium-sized regional
players in their respective industries. The
other unit is the custom visual branding seg-
ment, which deals with much larger entities
like Pizza Hut, Boston Beer and many oth-
ers.
“The principal advantage in our favor in
1...,100,101,102,103,104,105,106,107,108,109 111,112,113,114,115,116,117,118,119,120,...188
Powered by FlippingBook