Page 27 - Jan 2013

January 2013 | Business World Magazine | 27
working with people, serving people, help-
ing people, that’s what it all comes down to
in the end,” says Crowdis.
He says this simple, but essential phi-
losophy has helped Bonnell Aluminum to
secure long-term client relationships as well
as long-serving employees. “While some
companies focus strictly on getting the next
order, our goal is to develop relationships
that last,” says Crowdis.
The approach to personnel is much the
same. Crowdis notes that Bonnell Alumi-
num has prospered by “unleashing the cre-
ative potential” of the people with which it
works and empowering them with a mission
to serve. “Our culture has a high level of in-
tegrity, and that is important because it is the
fabric of who we are. In business, you have
to have trust. We’ve created a team who can
be trusted, who take our business seriously,
and who has no personal agenda other than
helping provide solutions for our custom-
ers,” he affirms. Quality materials from qual-
ity people striving to help other people – it’s
a simple premise that not only underscores
the milestones achieved by this prestigious
firm, but overrides its focus on the future.
“We are a large extruder with large capabili-
ties,” concedes Crowdis. “Our vision is to be
a company, which in the eyes of our custom-
ers, acts, behaves and responds to their needs
like a small, regional provider that genuinely
wants their business. If we can do this well,
the customer experiences the best of both
worlds.” o
For more information on Bonnell Alu-
minum, visit the company website at www.
bonlalum.com