Page 26 - Jan 2013

26 | Business World Magazine | January 2013
can offer the appropriate level of strength re-
quired. Crowdis affirms that transportation
will provide a significant future direction for
the extrusion industry, including Bonnell
Aluminum.
MARVEL BEHIND
THE METAL
When citing the physical properties, cost-
effective advantages of working with alumi-
num, or even the opportunities for Bonnell
to penetrate into new markets, Crowdis of-
ten invokes a single word – “incredible”.
And no doubt, the aluminum extru-
sion industry benefits from an extraordinary
versatility of aluminum as a material and
the extrusion process as the way to convert
the material to end products. The potential
applications for aluminum extrusions are
truly limitless and are constrained only by
the imagination of the designer or engineer.
With aluminumand the extrusion process, as
Crowdis notes, there is potential to develop
solutions not yet even dreamed. Rest assured
Bonnell Aluminum in conjunction with the
Aluminum Extruder’s Council (US industry
association) is at the forefront of educating
both the designers of today and the design-
ers of the future on the benefits and oppor-
tunities of using aluminum and aluminum
extrusions in their current and future design
solutions. The company’s ability to produce
is only outmatched by its determination to
deliver. As Crowdis says, that measure of de-
termination has little to do with machine
processes or computerized communication
systems. “For all the equipment, for all the
technology, business is really about people…