44 | Business World Magazine |
Aug/Sep 2013
ings from reduced utility costs. That’s critical
as Sinisgalli reports that in recent years elec-
tricity prices have increased by more than 70
percent, but “green” homeowners are spared
from the impact of elevated costs. Sinisgal-
li acknowledges that this may often mean
more in up-front costs, but they more than
pay for themselves in the long run. “Some
customers have air conditioning running for
nine months of the year and heat running
three months out of the year, but no idea
about how much energy they’re using. Some
have no interest in embracing the efficiencies
which come from green practices, but I’ll ask
them, ‘If I take my drill and drive five pin-
holes in your gas tank, would you spend the
two thousand dollars to repair it?’ Most will
say, ‘Of Course!’ because they’re concerned
about wasting gas. I tell them it shouldn’t be
any different when it comes to energy be-
ing wasted, they might have fifty percent of
their air leaking air through ducts … so I try
to educate them on solutions to overcome
these problems… and I never recommend a
green practice that I haven’t already done in
my own house,” says Sinisgalli.
