Aug/Sep 2013
| Business World Magazine | 37
in Atlanta to have that capital infused in the
industry,” says Gary. As for the dynamics of
services rendered by About Sales, Inc., these
have been strengthened by strategic relation-
ships maintained by the company with other
enterprises. The company works closely with
the law firm of McMichael & Gray which
specializes in both commercial and residen-
tial real estate law as well as builder and de-
veloper services. About Sales and its clients
also benefit from a close relationship with
Academy Mortgage, a 25 year-old company
distinguished as one of the nation’s largest
and most respected independent mortgage
lenders. Marketing and promotional materi-
als which are so critical to sales are developed
through the company’s partnering with the
creative design team at Another Keen Idea
based in Powder Springs, Georgia. The suc-
cess of About Sales has also enabled these
companies to more greatly experience suc-
cess along with an increasing number of
builders and developers.
In terms of the future, Gary says she be-
lieves her business model could serve in oth-
er markets. She’s open to the idea of open-
ing new locations sometime in the next few
years, and, should these also achieve success,
she might consider franchising the business.
For now, her focus is all about Atlanta. She
says that she feels grateful to grow a company
that serves a family of building companies as
well as families longing to find their dream
home, but, for that matter, that’s a focus of
Gary’s family too. Her husband, brother-in-
law and sister-in-law all work at the business
today. This family business, founded on fam-
ily values of dedicated service, all driven by a
team of industry experts singularly focused
on providing solutions that empower new
and existing builders to better achieve their
goals, is positioned to capitalize on increas-
ing opportunities in the Atlanta market.
Having experienced the hardship so many
confronted not so many years ago, Gary af-
firms how rewarding it is to see such promis-
ing potential in present conditions.
“The first three years were not for the faint
of heart, and it often felt like we were swim-
ming against the tide,” says Gary. “New con-
struction is hitting a stride right now, and it
is exciting to see opportunities for builders
and subcontractors increasing. We’re having
fun helping a lot of companies; it just took a
while to get to the fun part.”
