Aug/Sep 2013
| Business World Magazine | 33
the properties as a means of paying off the
construction loans the bank had made to the
builder. While it was generally anticipated
that the bank would not receive as high a
return as it had anticipated when the loans
were provided, Gary was able to sell all of the
homes, and, in most cases, the bank received
well over the amount of the initial loan. At
the time, when new construction virtually
stopped, About Sales survived by helping a
number of banks recover on the loans they
had made to builders. Gary’s company was
selling homes throughout all of Metro At-
lanta, and, little by little, the reputation of
About Sales increased along with their prop-
erty listing portfolio. In time, builders and
developers started contacting the company
to inquire how it might serve their profes-
sional needs. Today, About Sales has transi-
tioned into a full-fledged partner for a range
of building companies and is positioned for
further success given the recent develop-
ments in the Atlanta housing market.
COST-EFFECTIVE
CAPABILITY
In providing a range of customized solutions,
About Sales’ clients avoid the overhead costs
of taking on staff and conducting training
while still benefiting from the marketing,
sales, contract negotiations and closing ser-
vices. Gary says her team works so closely
with their clients that each builder feels as
if they have their own in-house division, but
