48 | Business World Magazine |
Aug/Sep 2013
by, and build a house that holds to standards
I would have for a house that I would live in,”
says Phelps. To further that mission, Southern
Heritage, as a standard practice, sources and
applies elements that impart a greater quality
to a home environment, whether that’s in the
material used for flooring, the plumbing fix-
tures or some other architectural aspect. “We
use highly efficient and highly engineered
products in all we do,” says Phelps. As part of
the building process, the team here also con-
ducts a quality testing to measure homes for
heating/air efficiency or detect leaks in duct-
work that would undermine efficiency. Phelps
has additionally undertaken training in the
building of Earth Craft homes, which reflects
the efficiency and environmentally-friendly
standards advanced by the Greater Atlanta
Home Builders Association. Phelps says while
the incorporation of some “green” nuances
may ultimately result in minor costs up-front,
homeowners ultimately see that cost returned
many times over in the long-term from lower
utility bills.
As a hands-on builder, Phelps is involved
in every building project performed by South-
ernHeritage Homes. “Sometimes, larger com-
panies outsource everything and are not di-
