Aug/Sep 2013
| Business World Magazine | 215
to work fulltime on the business. “It’s not
like we want them behind a counter sixty
hours a week, but we want them to be en-
gaged and dedicated to the business … and
that can be demanding; there’s long hours,
work on evenings and weekends, and people
need to understand that it requires work,”
says Friedman.
Fortunately, franchisees benefit from the
work of a dedicated in-house corporate team
that provides all manner of assistance in site
selection, build out, training, marketing and
supply-chain needs. Once permits have been
secured, location build-out normally takes
some 45 days to complete, but during this
time, franchisees have three weeks of training
in Atlanta which accommodate all aspects
of restaurant functions as well as back office
requirements. Prior to the new Wing Zone
opening, area representatives will also come
to the location to provide assistance with
staff development and training, and will be
there on-hand to support operations for up
to a week after the opening. A dedicated di-
rector of marketing helps design customized
marketing plans and Wing Zone has estab-
lished strategic partnerships with other firms
specializing in direct mail and social media
solutions. Benefits additionally abound in
other strategic relationships Wing Zone
