214 | Business World Magazine |
Aug/Sep 2013
model was simple and successful; the costs
were reasonable and we were profitable … we
knew we had something unique that people
really wanted,” says Friedman. The rest is, of
course, history (or history in the making)
which will all be recognized in a grand repast
this October when franchise partners, store
managers and franchisees alike flock to At-
lanta for “Winging-It for 20 Years,” the an-
niversary celebration of Wing Zone.
FRANCHISEE FOCUSED
Wing Zone offers a flexible franchise model
which allows for single or multi-unit pur-
chase, though in many, investors take out a
“two-pack” agreement, essentially opening
one location followed 18 months later with
another opening in the respective communi-
ty. Potential franchisees can expect to invest
from $200,000 to $250,000 to open a Wing
Zone. Friedman breaks those costs down
explaining some $100,000 typically covers
construction or build-out costs for a space
comprised by 1200 to 1500 square-feet op-
erational space, another $100,000 for equip-
ment & supplies, and the remainder used for
signage, computers and other miscellaneous
costs. Franchisees need not necessarily be
owner/operators in the conventional sense,
but Friedman says they should be prepared
