208 | Business World Magazine |
Aug/Sep 2013
brand’s most loyal dining fans are known as
flavoholics. Wing Zone presently has some
73 locations throughout North America as
well as another ten locations internation-
ally, and is expanding at an extent sufficient
to secure national recognition from Suc-
cess Magazine, Entrepreneur Magazine and
Inc. Magazine as one of the fastest growing
franchise concepts in its industry. The reci-
pe for success has been deliciously driven by
the franchise’s focus on flavor, and one great
testament to this tasty talent can be found
among tributes in Buffalo, New York. As a
home to one of the world’s largest festivals
dedicated to chicken wings, Buffalo is also
the site of the Chicken Wing Hall of Fame,
and yes, for wing wizards Buffalo represents
every bit of what Cooperstown does to base-
ball or Canton does to football. In conferring
Hall of Fame status onWing Zone Founders
Matt Friedman and Adam Scott in 2009, the
electing committee declared that the entre-
preneurial journey in which these two men
embarked in 1991 “forever changed the Buf-
falo chicken wing landscape.” While both
Friedman and Scott have been heralded as
kings in the making of wings, their road to
ruling the roost began with little more than a
Matt Friedman and Adam Scott at Wing Fest
