Aug/Sep 2013
| Business World Magazine | 217
has established to further support franchi-
sees. Whether it is the quality poultry pro-
duced by Tyson or the consistency imparted
in flavoring formulas from Canada’s Giraffe
Foods; whether it is the building fixtures
and materials supplied by Atlanta Fixture &
Supply or the POS systems secured through
Rochester-based Microworks, Wing Zone
has eliminated all the guess work entrepre-
neurs typically encounter when starting and
equipping a new business, so franchisees can
more rapidly achieve success.
With new opening underway in the Mid-
dle East to complement ongoing growth in
North America, Wing Zone continues to
represent one of the great success stories in
its industry. Friedman expresses optimism
for the future, explaining that in recent years
the company has found its greatest traction
by working with existing entrepreneurs of
the restaurant business seeking to expand
their portfolio of brands. He says the com-
pany will continue to focus on developing
relationships in this market segment. “The
restaurant business is a very unique and in-
teresting culture, and those who excel at it
have it in their blood. We see ourselves as
restaurant guys, and the restaurant business
has been amazing for us,” says Friedman. To
that point, he adds loving the total business
is more important than simply loving what
comes out of the kitchen. He says, “Just
because you love to eat doesn’t mean you
should own a restaurant.” Then again, if you
love eating great wings and can discern the
flavor of quality over that of the less-than – a
score is in store in the Wing Zone.
