222 | Business World Magazine |
Aug/Sep 2013
have resulted in increasing customer density
in its more than 300 service routes through-
out Alabama, Georgia, Kentucky and Ten-
nessee. Five Star has not only emerged as one
of the most dynamic and dominant forces in
its field of endeavor, but has also become a
pioneering trendsetter whose practices are
now elevating workspace environments by
providing new edible options for employees.
MAJOR PLAYER IN
MICRO MARKET
Companies are increasingly rethinking the
approach to conventional vending services
thanks to Five Star’s development of micro
markets. Referring to these as “the evolution
of the vending industry,” Five Star Vice Pres-
ident of Sales Greg McCall explains that mi-
cro-markets enable employees to have more
healthy food choices that vending machines
can’t typically accommodate. From salads
and fresh fruit to turkey wraps and yogurt,
Five Star’s micro market not only provide
more choices, but also better dietary choices
which particularly resonates with companies
coping with increases in health insurance
premiums. McCall says the micro markets
can be implemented in either a blue collar
or white collar work environment that em-
ploys anywhere from 150 to 2000 people.
