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July 2015
| Business World
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process and there are a lot of challenges deal-
ing with the clients and trades and keeping
the relationship with the client is very im-
portant to us.”
Centered on a design-focused end product,
a Future Living project inevitably encoun-
ters challenges. From a shortage of trades
in Vancouver to the rise in cost of material
and the depreciation of the Canadian dollar
contributing to the rise in cost of imported
products, Ghaffari remains lean, calm and
optimistic.
“The market is very strong here,” Ghaffari
said. “There are a lot of individual developers
that are building these custom homes hop-
ing to sell to end users who want a residen-
tial property. Also, there are a lot of end users
who are looking for a suitable lot for build-
ing their dream home. We are taking advan-
tage of this situation here, and we’re going
forward.”
A FORMULA FOR FUTURE
LIVING
Catering to baby boomers, Future Living’s
presence has been felt in the Burnaby and
White Rock area. A growing and glowing
reputation for working with highly influen-
tial people in the community has spurred on
plans for expansion.
“The plan for FL is to expand beyond Van-
couver and the North Shore area,” Ghaf-
fari said. “We’re also looking to expand our
product line into the Lower Mainland.”
“This is the goal for the next five years,” he
continued. “The showroomwe have indown-
town Vancouver is in a very good, central lo-
cation. So we have a lot of people from the
Lower Mainland coming to downtown and
stopping by the showroom. We’re definitely
trying to get ourselves into other areas.”
By focusing on and creating long term bonds
with their trades and suppliers, Future Living
is able to manage the relationships, thanks
to experiencing a period of mutual growth
and success from a small to a major scale. An
integral advantage point of such loyal and
quality relationships the unparalleled access
that Future Living provides clients.
“We have a set of suppliers who do really cus-
tom work and fixtures,” Ghaffari said. “Their
production and number of products they
have is limited; these aren’t items that you