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Business World |
July 2015
108
of what they want before we start. With a
designer home, we design them as we build
them. So, really, we’re selling a concept to the
client.”
Due to the nature of these homes – the aver-
age being over $6 million – determining the
final cost is often the hardest part. Aiding
Future Living through the conceptual and
convincing process are the team’s interior
and building designers. With the trust fac-
tor being so crucial between company and
client, it’s a testament to not only the bold-
ness of the end user, but the brains behind
the operation.
“We try to get projects that are design orient-
ed,” Ghaffari said. “We don’t do renovations
for a maintenance basis. If someone wants to
repair their basement or make a legal suite,
that’s not our target market. We take on
projects that are design oriented and that the
client and designer are passionate about.”
“We build our relationship based on trust,”
he continued. “Construction is a lengthy