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July 2015

| Business World

111

see everywhere. They’re unique and specific

to the project we’re working on.”

Three factors make up Future Living’s for-

mula for a successful client relationship:

honesty, hard work, and fairness. These fac-

tors exude the essence of what Future Living

stands for. The chic and sophistication of the

downtown showroom was a rarity that was

applauded and appreciated by all. But evolv-

ing the traditional retail space into a hands-

on sales experience wasn’t enough for some-

one like Ghaffari who finds solutions and

opportunities by remaining observant.

“We want to be steps ahead in the industry,”

he said. “This is the goal and has always been

the main goal. We want to develop relation-

ships with unique suppliers of products. We

want to collaborate with designers who have

a different vision than a typical designer. We

want to introduce new trends to the market.”

“Vancouver is a small, crowded market-

place,” he continued. “The population in

Vancouver compared to other large cities is

quite small. The taste of people here is very

different. Their taste is similar to people in

New York, London and large cities around

the world. So meeting their design require-

ments and needs in a small market is chal-

lenging, but we’re not intimidated.”