July 2015
| Business World
111
see everywhere. They’re unique and specific
to the project we’re working on.”
Three factors make up Future Living’s for-
mula for a successful client relationship:
honesty, hard work, and fairness. These fac-
tors exude the essence of what Future Living
stands for. The chic and sophistication of the
downtown showroom was a rarity that was
applauded and appreciated by all. But evolv-
ing the traditional retail space into a hands-
on sales experience wasn’t enough for some-
one like Ghaffari who finds solutions and
opportunities by remaining observant.
“We want to be steps ahead in the industry,”
he said. “This is the goal and has always been
the main goal. We want to develop relation-
ships with unique suppliers of products. We
want to collaborate with designers who have
a different vision than a typical designer. We
want to introduce new trends to the market.”
“Vancouver is a small, crowded market-
place,” he continued. “The population in
Vancouver compared to other large cities is
quite small. The taste of people here is very
different. Their taste is similar to people in
New York, London and large cities around
the world. So meeting their design require-
ments and needs in a small market is chal-
lenging, but we’re not intimidated.”