84 / 98
FEBRUARY - MARCH 2020
they’re all equally important to
us. Big or small, it doesn’t mat-
ter. What matters is we do good
work, and that we make a dif-
ference.”
Moving forward, _SA wants to
continue to make that differ-
ence, and continue to make it
in a variety of building sectors,
while working regionally, na-
tionally, and even internation-
ally.
“This firm in particular has
helped define what architecture
and urban design is, primarily
in Western Canada, but we’ve
worked across the country and
across the globe, and we’ll keep
doing that,” Kevin says. “And
we’ll remain industry forerun-
ners of exceptional design.”
“We’ll do that with no specif-
ic niche market,” he adds. “We
want to continue to be diverse
in what we do. The diversity
keeps us on our toes. It keeps
us inspired. It challenges us.”
As for the size of the firm, Kevin
says there’s room for growth,
but they always want to grow
“in a meaningful way.”
“What I mean by that is no
matter how much we grow –
whether it’s five per cent, 10 per
cent, 50 per cent, 100 per cent
growth, whatever it may be –
we absolutely want to maintain
our design integrity and our de-
sign excellence. We have to stay
committed to our fundamen-
tals. We have to improve the
quality of people’s lives and en-
hance the human experience.
That can never be sacrificed.”
So Kevin doesn’t have a specific
size in mind for the company –
but he does have a very specific
vision for their reputation.
“As a long term goal, I want our
office to be the most sought
after architectural design firm.
Period. Whether that’s achiev-
able or not, that’s yet to be de-
termined. But I think, again, if
we maintain our values, if we
continue to build relationships
and continue to really engage
with everyone involved in a
project, there’s opportunity to
get there.”