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need” was their guiding prin-

ciple. That meant doing great

work, but it also meant ensuring

the customer was comfortable

with the process every step of

the way, that all their questions

were answered, that they were

confident that the work would

be done well and to their exact

specifications. Prior to starting

his own electrical company,

Wayne had previously worked

for several others in Saskatoon,

and he believed that customer

care was missing from the mar-

ket at the time.

“There were things he wanted to

do differently,” Kim recalls. “He

had been involved in the trade

since 1980, but he had never

been satisfied with the way he

saw customers being treated.

He thought he could do better.”

“It’s about the simple things,”

she explains. “It’s about be-

ing consistent. It’s about being

there when you say you’re go-

ing to be there. Those are the

things that some of the other

companies that were out there

weren’t providing. We wanted

to provide customers with a

better option.”

Sheldon, meanwhile, started

his career in the industry as

Wayne’s apprentice while with

another company. He joined

him at W. Hunter Electric in

1998, and then became part

owner in 2005. He has shared

his vision for better customer

service every step of the way.

FEBRUARY - MARCH 2020

“People often have

the impression

that because we’re

a relatively bigger

company that we

won’t come and

tackle the smaller

jobs.”