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answering sales calls during her
breaks. After Alysia graduated
with her Bachelor of Commerce
degree, majoring in manage-
ment, she officially joined the
company in June of 2013.
Shortly into the life of his com-
pany – then called Priority
Credit Recovery (PCR) – Brad
was contacted by a US-based
customer who wanted to file
a builders’ lien. That’s how the
lien side of the business – Lien-
Pro – came to be. When Alysia
joined the company, that side
was what attracted her interest.
She built a team and expand-
ed the services and client rela-
tionships associated with liens
across Canada. She became
very familiar with the frustra-
tions of the industry, and she
dedicated herself to coming up
with a solution.
It was to that end that the
company amalgamated and
became PCM. Both Brad and
Alysia are excited about what
they can accomplish under this
new banner, and with their new
technology.
“The next phase of the new
PCM is a game changer for the
collections industry,” Alysia
says on their website. “What I
have experienced with the for-
mer PCR and Lien-Pro is realiz-
ing that we can be the integral
part of the total credit process
and position PCM as a valued
partner to manage our clients’
risks and provide support.”
“With Alysia taking on more and
more, I see myself looking for
opportunities for PCM to stay
competitive and innovative for
our clients,” Brad added. “Being
able to work with my daugh-
ter and have someone who is
talented and passionate about
the business is amazing. We
feel fortunate that our aspira-
tions from our younger selves
brought us on this same jour-
ney.”
The next step, Brad now says, is
for Alysia to make her own in-
vestment and buy shares in the
company. That process is cur-
rently underway.
“It’s important to her, it’s import-
ant to me, and it’s important to
our clients that the business
has longevity,” Brad concludes.
“That’s what we’re doing. We’re
building for the future.”
NOVEMBER - DECEMBER 2019