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Brad credits the evolution of
PCM, at least in part, to the in-
volvement of his daughter and
Executive Vice President Alysia
Lohner. She has been involved
in the business for over six
years now, and she has always
been skilled at bringing about
efficiency and growth.
“There are ideas that Alysia and
her team have had that I nev-
er would have dreamed of in a
million years,” Brad says. “The
stuff they come up with is just
brilliant. It gives me the juice to
come into work every day, just
to see what they come up with
next.”
Both Brad and Alysia began
their careers in the industry at
a young age. Brad, for example,
started working in collections
while just out of high school. He
bought into a large agency four
years later, and worked there
for over 19 years. Alysia grew
up around that business, doing
business projects for her dad
during summers of junior high.
At as young as 10-years-old, she
remembers answering ‘What do
you want to do when you grow
up?’ with ‘To be just like my dad.’
While Alysia was in high school,
Brad decided to quit his job at
a large collections agency and
make the change from the con-
sumer collection side to the
commercial business. To that
end, in 2005, he launched Pri-
ority Credit. Alysia, meanwhile,
went on to attend MacEwan
University – all the while work-
ing for her dad in filing liens and
A father
daughter
journey
NOVEMBER - DECEMBER 2019