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a while, I could confidently go
back to calling myself the best.”
From there, Joe decided to take
the lessons he learned and ap-
ply themtohis ownbusiness. He
formed Adisa Homes alongside
many of the same core team
members he had been working
with all along – “the same peo-
ple I’d known and loved formost
of my professional life,” he says.
Together, they came out of the
gate strong, with architects and
clients seeking them out specif-
ically from the very beginning
of the company’s life.
“We basically haven’t looked
for work yet,” Joe says. “We’ve
been given all our work. And I
couldn’t have cheery picked a
better collection of architects to
work with.”
He credits the company’s quick
success to the reputation he
and his team had already devel-
oped in the Vancouver industry.
“My track record is something
that I take a lot of pride in,” he
says. “I think it gives people
great comfort when their archi-
tect – who they’re embarking
on this journey with, and who
they’ve trusted to design their
dream home – recommends
us. It helps them feel safe, it
lets them know they’re in good
hands. It gives us a real leg up.”
Because they haven’t yet had
to chase work, Adisa Homes
has been allowed to be selec-
tive in the projects they do take.
So far, they have only pursued
projects that they believe fit
their culture. According to Joe,
those projects have to be archi-
tecturally stimulating, challeng-
ing to build, and driven by qual-
ity – but they do not have to be
expensive.
“I think there might be some in
the industry that think ‘We can’t
afford Adisa Homes,’ but I’d like
to squash that,” Joe says. “The
truth is that I see no boundar-
ies, budgetary or geographical-
ly. It doesn’t matter if it’s across
the world or half the budget
that I’m used to. It’s way more
important that the project and
the team is the right fit.”
The client also has to be pas-
sionate about the project, he
adds – and if they want to be
heavily involved in the process,
Joe is happy to oblige.
BUSINESS WORLD MAGAZINE