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In the last 10 years in particular,
Joe has focused on high-end,
contemporary,
architectural-
ly-driven custom homes. In
that time, he has become well
versed in that niche, and made
a name for himself among cli-
ents, builders, and architects
alike. He’s witnessed what the
industry typically does wrong,
and he’s become determined to
get it right. He’s heard the hor-
ror stories of “delays, poor esti-
mating, and overall unwelcom-
ing experiences.”
“That stops here,” he says.
“We enjoy what we do, and we
want create an environment
where everyone we work with
enjoys it too,” he adds. “We
want to bring the fun back into
the business of building homes.
We want people to feel excited
when they work with us.”
“We don’t want clients walking
away with a sour taste in their
mouth,” he says. “We want to
flip that stigma on its head.
We want clients walking away
saying ‘This brought us closer
to the builder, this was an en-
joyable experience.’ Everybody
is looking to end up in a home
they love, but why can’t they
also have a process they love
as well? That’s what we want to
provide.”
Joe began forming his vision for
a better customer experience in
2009, when his career in high-
end custom homebuilding first
began. At the time, he ran a
JULY/AUGUST 2019