Business World |
May 2015
100
ful business venture, and a trait which Jan-
Pro Cleaning System certainly possesses.
One changing landscape which the compa-
ny is prepared to tackle is marketing; as the
validity of online advertising has become
apparent, Jan-Pro is set to update their strat-
egies in order to reach the most potential
franchisees and clients.
"Marketing has changed dramatically in the
last five years," said Thompson. "The digital
age has been ushered in and anyone that's
not utilizing that to the best of their abili-
ties, you're probably going to be deficient in
your growth."
"We are in the process of redesigning our
website to ensure its accessible not only from
a laptop or desktop, but also on mobile," he
continued."Our goal is to have 100% of our
offices making a commitment to digital mar-
keting, and that package includes a myriad
of things. We've hired two companies exter-
nally to handle that functionality; one com-
pany will handle all of our franchise sales
and marketing, and the other will handle our
customer sales and marketing side. That's go-
ing to be coming online May 1st, so we have
most of our 93 US regional markets partici-
pating in that. "
Beyond simply reaching a larger demo-
graphic, the company remains committed to
delivering only the highest-quality cleaning
services. While the competition may rely on
the lowest prices to draw in clients, choosing
