March 2015
| Business World
283
be done better and safer.
"We're engaged in a pretty rigorous safety
program," he continues. "We do annual safe-
ty audits of all the offices. We have safety
committees, which staff participate in. We
do request a lot of employee feedback
THE FUTURE
As Western Heritage has moved forward,
their focus on marketing has increased
steadily. Influenced by their desire to offer
their services to a range of different custom-
ers, the firm has taken on a marketing man-
ager, which Terrance explains is a bit of a rar-
ity in archaeology in Canada.
"In the past couple of years we have really
moved into the major focus on marketing,"
Terrance explains. "We have a marketing
manager now; I don't think any other ar-
chaeological firm in Canada has a marketing
manager. We decided that what we have is
worth offering to a wider variety of clients,
and archaeologists are not natural marketers,
they're more focused on discipline. We real-
ized that, if we're going to get our advantages
across, we had to make a fairly significant ef-
fort to market."
Looking towards the future ofWesternHeri-
tage, Terrance wants to encourage long-term
employees to start taking control of the com-
pany, as he believes in their ideas.
"I've been working with Western Heritage
for 25 years now," Terrance says. "I'd like to
see some succession into the staff that have
put in a lot of effort and have been around
a while to actually take the reins of manage-
ment.
"That's what I want to see over the next five
years," he concludes. "A new generation will
have their own ideas, we want to encourage
them to take it forward and do better than
us. And take Western Heritage in their di-
rections and in a very positive manner."
