March 2015
| Business World
289
leader and influencer in the industry. How-
ever, Rick Drolet realizes how vital the stage
is for differentiating yourself from the com-
petition – especially when the exhibition is
in your own backyard.
“It’s about trying to broaden the knowledge
of existing clients, while showing new clients
that we’re not just small little players in the
industry,” Drolet said. “Everybody knows we
have valves and fittings. Being at the show,
people come along and say ‘I didn’t know
you had these’. We have an opportunity to
display the kinds of things that distinguish
us, and are able to promote the products that
we’re not known for. We actually have a great
product offering.”
FROM SOUTH KOREA
TO CANADA
Being the Canadian distributor and partner
of the corporation based in South Korea,
Hy-Lok Distribution has the opportunity
and ability to tap into a knowledge base that
is as advanced as any of the North American
counterparts.
“The factory in Korea has state-of-the-art
machining capabilities that they’re constant-
ly upgrading. We know how innovative our
factory is with advanced technology and ma-
chining skills.” Rick Drolet said. “We have
full in-house design; we’re able to construct
custom parts for those oddball requests.
We’re in regular contact with the corporation
and can work directly with the engineers.”
