March 2015
| Business World
273
“It’s fairly new, but I think it’s really going to
start catching on here in the next five years,”
he continued. “It’s easier to install and the
price of monitoring the system is becoming
cheaper and cheaper and the prices will con-
tinue to drop.”
THE FUTURE
Having already found success in their local
area, the next step for the Sterling, VA-based
firm is to expand to other areas across the
United States and other metropolitan areas.
Looking at the bigger picture, fromCharlotte
to Atlanta and North Carolina, Williams is
targeting specific clients with a penchant for
doing what Encore Custom A/V does best.
“I’m looking for the client in targeted mar-
kets who’s building a custom home and wants
to build a quarter-million dollar theatre room
or have a large scale automation system, but
there’s no one locally that has the resources or
staff to successfully facilitate the entire proj-
ect,” Williams said.
Expanding horizons and taking risks is noth-
ing new for Williams and his team. Moving
forward, Encore aims to forever change how
we experience home entertainment and how
far technology can take us.
