March 2015
| Business World
271
tem to be simple and to work.”
“It doesn’t really matter about the black box-
es and the hardware in the background that
it takes to make that magic happen,” Wil-
liams continued. “Even if you’re older, if it’s
really simple to use and it works, then they
see that technology isn’t scary anymore.”
On the outside, the rapid evolution of tech-
nology can pose a daunting task for a compa-
ny like Encore who rely on it to offer quality
service to their affluent clientele. Playing the
role of integrator, Williams focuses on small,
niche partnerships. A selective process, built
on trust.
“We’re not one of these firms that offer six
different speaker lines, four different TV
lines, six different receiver lines,” Williams
said. “I’m very picky about our vendors and
the products we use. Picking these vendors
comes down to two things: customer ser-
vice and reliability. Product has to be reli-
able, first and foremost. The second portion
is that if we do have issues out in the field,
can I call these companies and have someone
physically pick up the phone to get the issue
fixed and help the client out.”
GREEN GADGETS
A growing concern for many, energy man-
agement is becoming the next big thing in
