Business World |
March 2015
266
learned as much as I could,” he added.
Gaining commercial experience in places
like the Pentagon and their master military
command center, Williams began to chart
his plan of action in the home automation
industry. Through networking and forging
relationships with everyone from builders to
past clients and people in the business, En-
core Custom Audio Video was born in De-
cember 2007.
DESIGN + ENGINEERING
Not your typical A/V company, Encore
takes the customer experience very seriously.
Williams describes focusing heavily on de-
sign and engineering when developing their
brand new 4,500 square-feet facility that
opened in December 2014, as being very
“homey”.
“This is not a retail shop,” he said. “You go
into places and you might see a bunch of
speakers on display or little listening rooms
you can go in or a demo room with TVs and
speakers – that’s not what this place is.”
“We’re very heavy on design & engineer-
ing. We have a dedicated space for design-
ing theatre rooms – we have an architectural
table and we have over 200 samples of wood,
granite, carpet, tile, fabric so we can sit down
