June 2015
| Business World
145
garage houses,” Toor said. “In the beginning
we started with a few houses and people just
loved our product. Being a new builder, we
were putting great quality stuff in the houses
compared to other builders, due to overhead
costs. Because we had no overhead costs, we
could offer people a great product.”
Active Homes was quickly making a name
for themselves by offering the highest in
quality, choice and value. Led by the word
of mouth of already satisfied clients, Active
Homes is proving that you don’t need to be
a big company to get big opportunities. That
big opportunity would come in 2007, in the
shape of a show home in Saskatchewan. Un-
beknownst to Active at the time, but this
was just the beginning.
“Being a show home builder we were able
to grow our brand and reputation,” Toor
said. “We were doing really great with that
and then, in 2011 we got an opportunity to
build a show home in Edmonton. The way
things worked out, we’ve been lucky so far.”
Lucky could be an understatement, as Ac-
tive’s rise up the show home building ladder
continued.
“We’re expanding further and further,” Toor
continued. “We’ve got an opportunity for
another show home in Beaumount, Alberta.
So we’ll be in Saskatchewan, Edmonton and
Beaumount.”
Having found their ideal marketplace in two
provinces, Active Homes’ decision to stay lo-
cal comes down to something more impor-
tant than just geography.
“We try not to go too far away from Ed-
monton and surrounding areas,” Toor said.
