April 2015
| Business World
155
Getting the word out frequently and draw-
ing in new patients can be challenging to
franchisees with limited marketing experi-
ence. To help their franchisees overcome
this, Medi-Weightloss® has a marketing de-
partment which meets the marketing needs
of each location, including fully customiz-
able television ads and brochures.
"We have a marketing team that delivers
best practices, manages promotions and dis-
counts, and gives advice on local marketing
plans. Our graphics department creates ev-
erything that they need in-house," says First
Vice President of Marketing Rhandi Ema-
nouil. "From something as small as a busi-
ness card or brochure, to a professionally
produced, high-quality 30 second TV com-
mercial, everything our franchisees need to
promote their business is at their fingertips.”
MOVING FORWARD
With 2015 marking the 10th anniversary
of the company's founding, there's no better
time to celebrate the history and achieve-
ments of Medi-Weightloss®. According to
Emanouil, there will be multiple company-
wide events to do just that, while still keep-
ing their focus firmly on the road ahead.
"We have a system-wide meeting planned
for fall 2015," she said. "The event will blend
training with celebration; we're going to
have a big awards ceremony and lots of moti-
vational segments to kick off the New Year."
Looking ahead, there's no doubt that 2016
is shaping up to be an exciting and busy year
for Medi-Weightloss®. As a result of listening
to what their patients want, the company is
currently testing a brand new expansion to
