BWM - April 2015 - page 149

April 2015
| Business World
149
After overcoming his own weight-related issues in 2004 and
realizing there is a demand and need for a program that works,
Founder and CEO Edward Kaloust decided to set up his own
weight loss brand.Medi-Weightloss®, based ondiligentmedical
evidence tailored to meet the individual needs of each patient
was born. Ten years later, the company is still going strong and
still embodies its original sloganThe One That Works!®. With
over 80 locations across the United States, and as far away as
Dubai, the company is continuing its growth while helping
millions shed unwanted pounds.
Senior Vice President of Business Development Andrew Cox
explains that since establishing in 2005, the company’s leader-
ship has had a goal to grow. They made the decision to begin
franchising and haven’t looked back.
"It's the 10th anniversary of our founding," said Cox. "We
started out licensing our business model and then we transi-
1...,139,140,141,142,143,144,145,146,147,148 150,151,152,153,154,155,156,157,158,159,...226
Powered by FlippingBook