April 2015
| Business World
151
ready boasting an impressive selection of
meals, snacks and supplements, Kaloust says
developing more variety for their patients is
a top priority.
"An important initiative for us is to intro-
duce more products and more supplements,"
Kaloust said. "Medi-Weightloss® is not a meal
replacement program, but we're moving to-
wards a snack replacement program."
"Our patients really want something that's
easy to eat while they're on the go, when
they're hungry and want something quick,
or to fight cravings," he added.
A rising trend in health food and dietary sup-
plements, protein bars have become a staple
of the industry, and Medi-Weightloss® looks
to stay ahead of their competition with their
line of low calorie-high protein bars.
"One of our most popular products is our pro-
teinbars," he said. "They are 100 calories with at
least 10 grams of protein and they taste great!
Our patients love their portability.”
