April 2015
| Business World
153
The 100 calorie approach comes from the
top. Kaloust has put in place an initiative
to keep calories low, protein high, and keep
Medi-Weightloss®' protein bars and snacks
above the competition.
"I have a special initiative to keep all of our
snack products at 100 calories or less," ex-
plained Kaloust. "That really keeps us com-
petitive; most other protein bars have at least
180 to 250 calories to get the same amount
of protein we offer for 100 calories."
Following an aggressive schedule, Medi-
Weightloss® is anticipating new products -
including new flavors- every quarter. A sam-
ple of current flavors include: Peanut Butter
Temptation, Chocolate Celebration, Blue-
berry Pomegranate, and Cinnamon Pecan
protein bars, and Chocolate, Vanilla, Straw-
berry, Banana Cream, and Red Velvet shakes.
There’s a flavor for every palate.
"We're hoping to introduce two new prod-
ucts per quarter," Kaloust said. "This could
mean a new flavor- we have some of the
highest quality protein shakes in the indus-
try and we just launched our Red Velvet fla-
vor. New products also include healthy, low
calorie and protein packed versions of foods
like chocolate, potato stew, oatmeal, Sloppy
Joe, and soups."
SETTING UP SHOP
Opening up a franchise is a task which re-
quires dedication, passion, and a strong sup-
port system. To help franchisees set up shop,
Medi-Weightloss® provides a guide who will
aide in every step of the process. Vice Presi-
dent of Franchise Development Brett Stew-
art knows his role plays an essential part in
the ongoing success of a new franchise.
"My goal is to steer the franchisee in the
right direction and help them make smart
